Optimize Google’s new Interaction to Next Paint metric
Administrator 30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve…
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Pitch Update: Tony's Chocolonely, Pringles, WSL, Kinder, Tic Tac, Sport England, Colgate-Palmolive and more
Campaign rounds up the latest pitches, reviews and account wins.
160over90 appointed cultural marketing partner for 2025 World Aquatics Championships
160over90 has been selected as the cultural marketing agency partner for the 2025 World Aquatics Championships happening in Singapore. The agency, who won the contract through a competitive pitch process,…
Publicis Groupe to acquire creator marketing agency Influential
Publicis Groupe has agreed to acquire creator marketing agency Influential, the holding company announced on Thursday, marking its most significant move into the creator marketing space yet. Influential will bring…
Vivendi set to list Havas on Euronext Amsterdam
Announcement part of H1 results, which show Havas grew by 3.4%.
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers…
Channel 4 brings The Secret Life of 5 Year Olds to YouTube as branded entertainment
Broadcaster reprises old IP for new social-first series.
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding…
Heathrow Airport ad shows joys of pre-flight experiences
The campaign was created by St Luke’s.
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and…